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The Live Shopping Marketplace
Shop, sell, and connect around the things you love.
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Interactive Live Auctions
Experience the thrill of real-time bidding in a high-energy, social video environment.
Rapid "Buy It Now" Integration
Offer fixed-price items alongside live auctions for a versatile and frictionless shopping journey.
Unlike open platforms, Whatnot requires every seller to apply and provide proof of inventory and reliable shipping history. This "curated" approach ensures that only serious, high-quality merchants are allowed to broadcast to the community.
High-Energy "Mystery Box" Breaks
Engage your audience with randomized pulls and box breaks for collectibles and trading cards.
Whatnot has revolutionized the "break" industry, where sellers open sealed packs or mystery boxes live for their viewers.
Buyer Protection Guarantee
Ask sellers to show specific details or flaws of an item in real-time before you place a bid.
If an item arrives damaged or is significantly different from what was shown on stream, Whatnot’s support team intervenes immediately. The "Buyer Protection" program ensures that your money is safe until the transaction is successfully completed.
Sudden "Flash Sales" & Drops
Drive massive engagement spikes with unannounced limited-time offers during your live shows.
Sellers can use the "Flash Sale" tool to drop prices for a matter of seconds, rewarding the most attentive viewers. This strategy keeps the audience retention high, as users are afraid to look away and miss a once-in-a-lifetime deal.
Instant Shipping Label Generation
Shipping is often the hardest part of e-commerce, but Whatnot simplifies it by generating labels automatically for every sold item. The platform calculates the weight and destination, providing the seller with a ready-to-print PDF immediately after the show.
Save time and money with pre-negotiated shipping rates and automated label printing.
Collaborative "Co-Hosting" Tools
The "Co-Host" feature allows two sellers to appear on the same screen from different locations, sharing the same bidding pool. This is a powerful way for new sellers to gain exposure by partnering with established veterans in their niche.
Partner with other sellers to co-stream and cross-promote to each other's audiences.
Scheduled Show Promotions
Sellers can schedule their shows weeks in advance, allowing followers to "bookmark" the event and receive a push notification when it goes live. This pre-show marketing is vital for ensuring a large crowd is present for the first auction.
Build hype for your upcoming events with a public calendar and automated notifications.
See how creators, coaches, and experts are thriving with Kartra.
Kenji Tanaka
TCG Collector | Pokémon & Magic
“Whatnot is the only place where I can see the holos in real-time under a light before I bid. The energy in the room during a 'Big Hit' is insane—it’s like a card shop in my pocket.”
Amara Okeke
Vintage Curator | 90s Streetwear
“I started selling on Whatnot last year and it’s been a vibe. The 'Sudden Death' auctions move my inventory so fast. I love how I can actually talk to my buyers while I show the fits.”
Liam O’Shaughnessy
Sports Fan | NBA Cards
“The community here is top-tier. I’ve joined breaks with people from all over the world. The shipping is surprisingly fast for international, and the packaging is always secure.”
Real-Time Community Chat
The live chat is the heartbeat of Whatnot, allowing for a level of social interaction that defines the platform. Buyers can ask questions, celebrate big wins with "emotes," and banter with the host in real-time.
Engage in constant dialogue with sellers and other buyers during every live show.
As a seller, your "Follower" count is your most valuable asset, representing a direct line to your customers. Many users follow dozens of sellers in their favorite niches to stay informed about new drops and rare finds.
Follower & Notification System
Build a loyal fanbase that gets alerted every time you start a new live auction.
In-App Community "Raid" Feature
At the end of a successful stream, a seller can "Raid" another live show, instantly transferring all their current viewers to the new host. This creates a massive surge of energy and new followers for the recipient, fostering a supportive "pay-it-forward" culture.
Support fellow sellers by sending your entire audience to another live stream after your show.
Access the world's most active marketplace for Pokémon, Magic, and Sports cards.
Whatnot has established itself as the premier destination for the TCG (Trading Card Game) and sports card industries.
The Home of Trading Cards
Discover unique thrift finds and exclusive sneaker drops in a dedicated fashion ecosystem.
The "Vintage" category on Whatnot is a booming community of thrift-flippers and fashionistas. Sellers often broadcast live from warehouses or flea markets, showing off "one-of-one" finds to an audience of thousands.
Vintage Fashion & Streetwear
Join a massive community of toy collectors hunting for limited-edition and vaulted pieces.
For toy collectors, Whatnot provides a platform to see every detail of a "box" or paint job before buying. Collectors can interact with experts who know the history and rarity of every piece, from vintage Star Wars to modern Funko Pops.
Funko Pops & Action Figures
Buy and sell verified designer handbags, watches, and jewelry from trusted boutiques.
Whatnot’s luxury sector is growing rapidly, with professional boutiques hosting live "closet sales" for high-end brands like Chanel and Louis Vuitton.
High-End Luxury Goods
40000000
accounts created in 2025 alone
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Annual Revenue
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paid annually to associates.
